Florian Rinke and Scott Peterson 6/22/2023The selling power of invention? Brands have found success in feigned tradition“We have been in business for decades, have carved out and maintained a strong foothold in the market over time, ergo we know what we’re doing and people trust us.” This sums up the implicit ...Articles by Florian Rinke and Scott Peterson
Florian Rinke and Scott Peterson 6/22/2023The selling power of invention? Brands have found success in feigned tradition“We have been in business for decades, have carved out and maintained a strong foothold in the market over time, ergo we know what we’re doing and people trust us.” This sums up the implicit ...
Florian Rinke and Scott Peterson 2/2/2023Snapchat founder Evan Spiegel doesn’t see AR glasses breakthrough until end of decadeBy founding Snapchat in his mid-20s, Evan Spiegel reached billionaire status at a very early age. Today, some 350 million people use the app globally. In the OMR Podcast, he talks about the failure of
Florian Rinke and Scott Peterson 1/26/2023The snapping, crackling and popping success of ASMR creators
Florian Rinke and Scott Peterson 10/28/2022How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
Florian Rinke and Scott Peterson 9/21/2022Margrethe Vestager: “My job is not to be at war with specific companies.”
Florian Rinke and Scott Peterson 8/24/2022Cashback or cash out? How will inflation affect coupon and cashback providers?
Florian Rinke and Scott Peterson 8/19/2022Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
Florian Rinke and Scott Peterson 7/13/2022The Tour de France is a business tour de force
Florian Rinke and Scott Peterson 3/21/2022This Red Bull boss became famous thanks to Netflix
Florian Rinke and Scott Peterson 2/3/2022Game on in Germany: Media giants Axel Springer launch sports streaming service
Florian Rinke and Scott Peterson 1/20/2022Can the Digital Services Act and the Digital Markets Act finally get Big Tech to comply?