Martin Gardt & Scott Peterson 6/2/2023Proving that if it ain’t broke, don’t fix it, Picclick continues to generate millions of clicks—despite the site remaining unchanged since 2008There always seem to be successful niche websites stuck in the past. Outdated design’s just fine, if the feature or function delivers as promised. Picclick has taken that ethos to the Nth degree. ...Articles by Martin Gardt & Scott Peterson
Martin Gardt & Scott Peterson 6/2/2023Proving that if it ain’t broke, don’t fix it, Picclick continues to generate millions of clicks—despite the site remaining unchanged since 2008There always seem to be successful niche websites stuck in the past. Outdated design’s just fine, if the feature or function delivers as promised. Picclick has taken that ethos to the Nth degree. ...
Martin Gardt & Scott Peterson 5/19/2023Adtech, NFL and soccer: The world premieres at OMR Festival 2023There’s no need to go back over OMR23 at length. However, there are a few highlights worth a second look. Namely, new companies, new collaborations and even NFL games that were announced live on stage
Martin Gardt & Scott Peterson 3/17/2023Criteo, Hinge, Headspace, Contentsquare: Reps from international blue chips at OMR Festival 2023
Martin Gardt & Scott Peterson 2/28/2023Drop #2 to OMR23: These speakers know a thing or two about reach
Martin Gardt & Scott Peterson 11/17/2022Women’s Best: From Austria to global D2C fitness brand with millions in sales
Martin Gardt & Scott Peterson 9/29/2022Could Cheex soon become the Netflix of erotic content?
Martin Gardt & Scott Peterson 8/8/2022Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding
Martin Gardt & Scott Peterson 7/22/2022How faceless car influencer “Gercollector” has reached millions and revved up his business
Martin Gardt & Scott Peterson 6/3/2022How New Balance is making dad shoes cool
Martin Gardt & Scott Peterson 4/19/2022Today is go time! The application phase for Masterclasses and Guided Tours
Martin Gardt & Scott Peterson 4/12/2022Masterclasses and Guided Tours at OMR Festival 2022
Martin Gardt & Scott Peterson 4/4/2022Hamburg welcomes Hollywood: Ashton Kutcher to speak at OMR Festival 2022
Martin Gardt & Scott Peterson 3/10/2022The smiley turns 50—the unlikely origin and rise of a copyright worth millions
Martin Gardt & Scott Peterson 1/13/2022Predictions 2022: What Scott Galloway, Ben Evans, John Battelle et. al see on the horizon
Martin Gardt & Scott Peterson 12/9/20213m subs on YouTube with modelling clay? Go figure
Martin Gardt & Scott Peterson 11/17/2021French designer Jacquemus harnesses hype to disrupt the luxury fashion market—and net 25m per.
Martin Gardt & Scott Peterson 10/4/2021Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.