Roland Eisenbrand & Scott Peterson 7/18/2023“Super App” Stanly: Are superstars like Kylie Jenner planning to rebel against Instagram & Co.?It was a very cryptic announcement: “Hi guys, I’m launching a new top secret [sic] project and would love to invite a few of you to be the first to try it and share your feedback,” social ...Articles by Roland Eisenbrand & Scott Peterson
Roland Eisenbrand & Scott Peterson 7/18/2023“Super App” Stanly: Are superstars like Kylie Jenner planning to rebel against Instagram & Co.?It was a very cryptic announcement: “Hi guys, I’m launching a new top secret [sic] project and would love to invite a few of you to be the first to try it and share your feedback,” social ...
Roland Eisenbrand & Scott Peterson 2/9/2023For the biggest German YouTube channel, making millions was child’s play.Since launching in 2015, Germany’s “Kinder Spielzeug Kanal” channel (Children’s toy channel) has amassed over 20 million subscribers on YouTube and generated more than 10 billion ...
Roland Eisenbrand & Scott Peterson 12/21/2022Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club
Roland Eisenbrand & Scott Peterson 9/15/2022With more revenue and increased control, Apple is set to be the dominant global marketing player.
Roland Eisenbrand & Scott Peterson 2/10/2022Don’t call them pictures—static meme videos are the latest IG growth hack
Roland Eisenbrand & Scott Peterson 9/2/2021A nine-figure exit? How Oceans Apart became a DTC brand worth millions
Roland Eisenbrand & Scott Peterson 6/1/2021Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flash
Roland Eisenbrand & Scott Peterson 5/5/2021Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch
Roland Eisenbrand & Scott Peterson 1/20/2021How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany
Roland Eisenbrand & Scott Peterson 1/12/2021Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
Roland Eisenbrand & Scott Peterson 11/6/2020Playrix: You may not know this billion-dollar gaming company, but you know their ads
Roland Eisenbrand & Scott Peterson 10/16/2020Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
Roland Eisenbrand & Scott Peterson 10/1/2020Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
Roland Eisenbrand & Scott Peterson 9/11/2020Metaverse – The full story behind the hottest buzzword in the tech scene
Roland Eisenbrand & Scott Peterson 8/6/2020Is the Clubhouse buzz a sign of bigger things to come for social audio?
Roland Eisenbrand & Scott Peterson 7/16/2020The LinkedIn ranking: Here are the leading LinkedInfluencers and companies
Roland Eisenbrand & Scott Peterson 6/4/2020Calendar Marketing: How media outlets and brands are taking aim at your calendar