AdtechMobileTalk of the townRoland Eisenbrand & Scott Peterson 9/15/2022 With more revenue and increased control, Apple is set to be the dominant global marketing player.Four billion US. That’s how much Apple has supposedly increased its annual advertising revenue to since the company returned to marketing in 2016. At the same time, Apple has solidified its spot among ...
SocialTalk of the townFlorian Heide and Scott Peterson 9/6/2022 The true story of faux-crime creators. How influencers fake their own abductions and make bankFrom podcasts and YouTube videos to long-form stories in print, true-crime stories captivate millions regularly. There is, however, a sinister underbelly to the genre. Influencers faking a woebegone fate, ...
PodcastTalk of the townScott Peterson 9/1/2022 Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.
Talk of the townFlorian Rinke and Scott Peterson 8/24/2022 Cashback or cash out? How will inflation affect coupon and cashback providers?
OMR NewsPublishingSocialTalk of the townFlorian Rinke and Scott Peterson 8/19/2022 Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
OMR NewsTalk of the townTorben Lux & Scott Peterson 8/15/2022 The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco
SocialTalk of the townMartin Gardt & Scott Peterson 8/8/2022 Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding
PublishingSocialTalk of the townFlorian Heide and Scott Peterson 8/3/2022 Disrupting death: These founders are digitizing mourning and grieving
PodcastTalk of the townScott Peterson 7/28/2022 CEO at Mister Spex Mirko Caspar in the OMR Podcast International
Talk of the townMartin Gardt & Scott Peterson 7/22/2022 How faceless car influencer “Gercollector” has reached millions and revved up his business
Talk of the townFlorian Rinke and Scott Peterson 7/13/2022 The Tour de France is a business tour de force
PodcastTalk of the townScott Peterson 7/7/2022 “We want to be the biggest D2C brand in Europe for basic fashion,” Johannes Kliesch CEO, Snocks, in the OMR Podcast International
PublishingTalk of the townTorben Lux & Scott Peterson 7/1/2022 Learning the piano made easy: Berlin’s Flowkey helps users channel their inner Mozart.
Talk of the townFlorian Heide and Scott Peterson 6/23/2022 In a plot twist: Tiktok shows off its page-turning power with #booktok
MobilePublishingTalk of the townFlorian Heide and Scott Peterson 6/15/2022 “Google has all but pulled the plug.” Why publishers are dropping AMP en masse.
OMR NewsPodcastTalk of the townScott Peterson 6/10/2022 “Team Ukraine Love is the best example of why Yes Theory exists,” says Ammar Kandil in the OMR Podcast
SocialTalk of the townMartin Gardt & Scott Peterson 6/3/2022 How New Balance is making dad shoes cool